Lovely Day For Hoping
GUINNESS x PREMIER LEAGUE
As the official beer of the English Premier League, Guinness wanted to capture the one feeling all fans have at the start of a new season--hope. To do it, we had football legend Gary Neville read Emily Dickinson’s famous poem, “Hope” is the thing with feathers over burly British men bawling their eyes out. Cheers.
CREDITS
Creative direction: Kelley Barrett, Katie Dinardo
Art direction: Mollie Bond